I’m Rubana Gaspar, a British-born, budding artist, illustrator and designer-visionary extraordinaire behind this boutique shop and the brains behind my brand Crimson Letters.

I’m fuelled by my passion for design, artistry and my yearning to fill the passage of time and empty spaces with meaningful, heirloom art that has been made out of my desire to share joy and light up other people’s lives through exceptionally, intricate design.

The combination of my vibrantly rich Pakistani heritage alongside my husband’s Portuguese - French culture have provided a wealth of culture that I constantly draw upon to enrich my designs and inspire my art.